In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy comer for their location. They had run their own businesses for years, first a theater, then a barbecue (烤肉)restaurant, and then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added., one new concept: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks' sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milk shake-mixing machines. He quickly saw the unique appeal of the brothers' fast-food restaurants and bought the right to franchise(特許經(jīng)營) other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches (拱門).
Today McDonald's is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteencent hamburgers. In 1976, McDonald's had over $1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modern American business history.
根據(jù)以上內(nèi)容,回答下面試題.
第47題單選 This passage mainly talks about__________ ( )
A.the development of fast food services
B.how McDonald's became a billion-dollar business
C.the business careers of Mac and Dick McDonald
D.Ray Kroc's business talent
第48題單選 Mac and Dick managed all of the following businesses except __________( )
A.a drive-in
B.a cinema
C.a theater
D.a barbecue restaurant
第49題單選 We may infer from this passage that__________( )
A.Mac and Dick McDonald never became wealthy for they sold their idea to Kroc
B.the location the McDonalds chose was the only source of the great popularity of their drive-in
C.forty years ago there were numerous fast-food restaurants
D.Ray Kroc was a good businessman
第50題單選 The passage suggests that __________ ( )
A.creativity is an important element of business success
B.Ray Kroc was the close partner of the McDonald brothers
C.Mac and Dick McDonald became broken after they sold their ideas to Ray Kroc
D.California is the best place to go into business
五、補(bǔ)全對(duì)話(共5句;每句滿分為3分,共15分) 根據(jù)中文提示,將對(duì)話中缺少的內(nèi)容寫在線上。這些句子必須符合英語表達(dá)習(xí)慣。 打句號(hào)的地方,用陳述句;打問號(hào)的地方,用疑問句。
第51題簡答 提示:李萌和約翰剛剛游完泳,他們正在商議去飯館吃飯的問題。約翰同時(shí)答應(yīng)會(huì)借給李萌一些CD。
Li Meng: How nice and cool the water is! But I'm feeling a bit hungry now. 51 ?
John: Sounds good.
Li Meng: Do you know 52 ?
John : Yes, there is.
Li Meng: 53 ?
John: It's only five minutes' walk. Let's go.
Li Meng: Yeah, let's go. Oh, I almost forgot my CD player.
John : 54 ?
Li Meng: Pop music. I often listen when I'm not busy. How about you?
John: Light music. I think it can relax myself. 55 ?
Li Meng: Sure.
John: OK. I can lend you some CDs. I'll bring them to our school tomorrow.
根據(jù)以上內(nèi)容,回答下面試題
第51題應(yīng)填入_____
第52題簡答 第52題應(yīng)填入_____
第53題簡答 第53題應(yīng)填入_____
第54題簡答 第54題應(yīng)填入_____
第55題簡答 第55題應(yīng)填入_____
六、書面表達(dá)(滿分30分)
第56題簡答 據(jù)調(diào)查,中國城市居民的電腦擁有率達(dá)30%。很多農(nóng)村居民對(duì)電腦也越來越感興趣,甚至有的家庭也買了電腦。參考下表寫一篇題為“Computers in China”的短文。詞數(shù)為100左右。
家庭買電腦的目的 | 中學(xué)生使用電腦的情況 |
孩子學(xué)習(xí)需要70% | 學(xué)習(xí)資料查詢30% |
家長工作需要20% | 上網(wǎng)、聊天、游戲60% |
娛樂30% | 聽音樂、看光盤20% |
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